Born from a fight and an awakening for better, Jacob champions the transformative power of clean eating and honest living. Because in health lies hope, and with hope the world is yours. The Jacob Bar is made with just real ingredients and packed with 20g of grass-fed protein. Our fat-base is beef tallow, our sweeteners are honey and dates, and we flavor our bars with real food powders extracts. No gums, additives, or gut-irritating ingredients.