SLFMKR is a modern apothecary changing the definition of self-made through clean beauty and self-care: to be self-made is to achieve success in your personal health and well-being.
Our mission is simple: helping others to take action in improving their health and well-being, from head to toe, inside and out. We are beyond a store—we are here to connect with those seeking to improve their health and lives by providing personalized guidance in their self-care journey.
We believe in dedicated self-care. We believe in self-care as a cause, and that cause is you. We believe in personalized guidance because self-care is not a one-size-fits-all formula. We believe in you and your ability to be successful in achieving better health, well-being and confidence.
We support products that are non-toxic, eco-friendly and cruelty-free while maintaining high efficacy and quality. Our store and our partners stand for self-care, self-worth, self-love and clean living. Navigating the "clean" market can be overwhelming, so we've curated the best brands and products for you.
Along with helping individuals, we are also committed to lightening our carbon footprint on Mother Earth. From recycling shipping materials to offering products like reusable swabs, we believe many small actions can lead to larger actions and larger actions can lead to impactful change.