Our Mission

Redefining self-made

SLFMKR is a self-care dedicated modern apothecary changing the definition of self-made. To many, self-making is perceived as independent success and personal gain within the realms of money, celebrity or profession. SLFMKR is dedicated to changing that perception: to be self-made is to first achieve success in your personal health and well-being.

Redefining standards

We support products that are non-toxic, eco-friendly and cruelty-free. Our studio and our partners stand for self-care, self-worth, self-love and clean living.

Fueling change

Our mission is simple: helping others to take action in improving their health. We are beyond a store—we are here to connect with those seeking to improve their health and lives by providing personalized guidance in their self-care journey.