Is it a mask? Is it a cleanser? Who cares as long as it gives you brighter, smoother skin. A multi-tasking dream, use it as a cleanser to remove impurities when you’re tight on time or leave it on for 10 minutes as a mask if your skin needs the big guns going in.
Some days you want speed, some days you don’t give a monkey’s how long you spend with product on your face. Suitable for all skin types, use this as a cleanser on wet or dry skin and massage all over, including around the eyes. Remove with warm water using your hands but ideally a cloth to mop up every last bit. Alternatively, leave it on for 2-10 minutes as a mask then rinse. Job done.